Fredrik opened the session with an energizing talk that drew on decades of travel and conversations with creative minds across cultures and industries. He reminded us that creativity is not a mysterious talent, but a skill shaped by context, curiosity, and exposure to different perspectives. As highlighted by the World Economic Forum, creativity is one of the most essential future skills—and throughout the evening, it became clear why.
During his talk, Fredrik shared vivid stories from around the world, from unexpected moments of ingenuity in Mongolia to insights gathered in Taiwan. One of the most memorable examples came from Muhammad Ali, illustrating how creativity can be driven by unpredictability, courage, and a willingness to see beyond the obvious. He also emphasized that Swedes are listed among the most creative people, crediting the cultural combination of openness, trust, and willingness to explore new ideas.
Following the keynote, participants enjoyed a relaxed mingle designed to spark conversations and cross-border connections. The room quickly filled with energy as people exchanged thoughts, reflected on their own creative practices, and connected with new perspectives from across industries and nationalities.
/L.F.














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