Jacques led a compelling conversation on how organisational change impacts behaviour, and conversely, how behaviour shapes the success or failure of any organisational transformation. Drawing from his expertise in behavioural science and change management, he emphasized the importance of placing people and behavioural principles at the heart of transformation efforts.
He shared with us that, while clear strategic beliefs are necessary to set direction, behaviour change doesn’t happen simply by communicating beliefs or ambitions. It happens when we first focus on the behaviour we want to achieve and design the conditions to enable it. Key takeaways are:
- Change fails not from resistance, but from ignoring human needs
- Resistance is data, not disruption
- Behaviour change starts with observing, not talking
We thank Jacques for sharing these valuable insights and all participants for their questions and great conversation during lunch. Do you want to observe more behavioural change with Jacques? Connect with him on LinkedIn to discuss further.
/L.F.




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