How did you end up in Sweden?
In 2003 I went on a year-long backpacking trip to Australia during which I met my Swedish wife.
Since this trip we have been living in both Sweden and the Netherlands and in 2010 we decided to move to Malmö and try to build up a life here. In that period I was working as a design engineer for Streetlife in Leiden which is an outdoor furniture design company. As I was moving to Sweden the company showed interest in starting an office for the Nordic market and asked me to perform a market research. The research had interesting results and there seemed to be great potential for us to expand on the Nordic market. We officially started the office in January 2011 and since then I have been working on developing the business.
What kind of company is Streetlife?
Streetlife designs and develops outdoor furniture like seating, planters, bicycle parking but also steel prefab pedestrian bridges.
Products are designed and produced in Holland. Part of our success besides the design is our flexibility to adjust our products to the plans of our clients.
Our clients are mostly municipalities, (landscape) architects, and housing corporations. Our products are placed on public squares, shopping streets and around universities, housing and commercial buildings.
Currently most specifiers know about Streetlife and most of the large Nordic cities are our clients. Because of the positive results Streetlife has used similar strategies to establish and develop in other countries/regions(EU/USA).
Besides being responsible for the Scandinavian office I am also Sales Manager for Europe and this function enables me to share my experiences and help increasing our presence in other European countries.
Why did you become a member of the Dutch Chamber?
The Dutch chamber for me is a place to meet inspiring people and see career opportunities.
Our clients and specifiers are persons that work in various professional fields. Therefore the chance of meeting people at events that somehow are connected with our products is quite high.