On the 23rd November we then finally had the Orange Table Going Digital in Fashion with over 45 people attending. Wendy Heijne shared her story about how her start up is building on new technological possibilities allowing the final customer to participate directly in the design process. Just like it was before the industrial revolution where standard size low cost confectionary was first introduced.
What was new a year and half ago, is dated today | Anna Hedlund from journalist, blogger and co-founder of Stil och Technik, Anna Zofia Rzewuska from Bird & Bird law firm’s commercial and IP practice and Sarah Pehrsdotter, a former CEO of a children’s wear company and start-up consultant, participated in the pannel and shared their (very different) perspectives. |
More than half of the attendants put up their hands saying the would buy on-line and considered the possibility to tailor individual pieces extremely attractive. But there is a critical step from showing interest and the actually buying. The primary challenge of every new start-up.
Anna Hedlund pointed out that things move very fast; what was new a year and a half ago is dated today. But consumer behaviour changes more slowly. Sarah Pehrsdotter highlighted the difficult balancing between being low cost, lean and agile in the startup phase and the subsequent challenge speed to scale. More things coming according to Anna Zofia Rzewuska, amongst others 3D printing and advanced robotics in fashion. But Wendy’s challenge for now is to create more brand awareness and stimulate trial.
A great evening with a nice informal atmosphere and lots of opportunities to make new connections.
We wish Wendy every success in her new venture, but she certainly left the evening upbeat and with new ideas. To get a photo impression, click play below or view all photos at the event photo album
RSS Feed
