My name is Eva Struving, born and raised in Eindhoven the Netherlands. My Swedish mother and Dutch father met each other in Stockholm in 1954 when my father was working as an intern at Ericsson. I have spent all my Christmas holidays and many summers at the farm of my aunt in Skåne. I live in Amsterdam, 3 boys in their twenties and a husband, who all love Sweden.
Have been part of the exciting journey of the Postcode lottery in different roles and have been involved with the Svenska Postkodlotteriet since the start in 2005. The past 4 years as Managing Director in Stockholm, working in Sweden.
What is the connection between Svenska Postkodlotteriet and de Nederlandse Postcodeloterij?
The Postcode Lottery was launched in the Netherlands in 1989. The mission of the Postcode Lotteries is to contribute to a better world for people and planet. All net proceeds are donated to charitable organisations across the world. Participants win together with their neighbours, while they support charitable organisations like the Red Cross, Save the Children, the Cancer Foundation and WWF at the same time.
Since the start of the Postcode Lottery in the Netherlands in 1989, Postcode Lotteries have been set up in Sweden, Great Britain, Germany and Norway. Thanks to the 13 million subscriptions, more than USD 13 billion has been raised for civil society, making the Postcode Lottery the world's third largest private charity donor.
Are there differences in market approach in both countries?
The Postcode lottery was launched, with what we call, a ‘big bang’ in Sweden, with a weekly prime time TV show and nation-wide marketing campaigns.
In Holland we had to build it up very slowly because the lacks of funds. Regulations are different in every country, so that is something we have to deal with in every country.
What are your expectations with regard to your membership of the Dutch Chamber?
I already enjoyed a very interesting first corporate lunch on sustainability in November. It is of course very helpful to meet other people in similar situations. And it is always good to, even after many years, discuss cultural differences. Sweden, with its trust-based society, Holland somewhat more clear in their communication, which can be helpful sometimes as well.
It feels that both countries can learn from each other and could take a leading role in some of the challenges the world is facing today. I’d like to be part of that.