Louis Hedberg recently joined the Dutch Chamber as an SME-member. We were curious to find out more about his connection with the Dutch, and about the brewery that he has started on the west coast of Sweden.
Who is Louis Hedberg?
I was born in Gothenburg but I am now living with my Dutch wife Brigitte and daughter Sofia in Täby. After business studies at Handelshögskolan in Gothenburg (30 years ago!) I got my first job at Ericsson in the Netherlands. After a couple of years, I joined upcoming Nokia and I also spent some time in Austria before arriving in Stockholm in 2004. Since 2016 I run my own business as start-up entrepreneur and investor.
You are the co-founder of a brewery on the island of Marstrand. Please tell us more about Inlands Bryggeri.
Inlands is a craft beer brewery located on the Swedish west coast. Everything we do has a local historic touch and our labels tell tales of interesting people and events that once took place. The label of our "Anno 1621 Ljus Ale" even includes a reference to the Dutch who helped to build the city of Gothenburg. This beer is a celebration of the founding of the city almost 400 years ago.
We brew a full range of beer, from light lager to full blood double IPA and even a Porter. Our beer can be bought at Systembolaget (online as well) and at local restaurants and local shops (class II only).
We also organise frequent tastings and tours of the Brewery. If you are interested, check our calendar on www.inlandsbryggeri.se for dates. We are very active in the local community with all kind of events and activities and with Marstrand being a major tourist location we look forward to a very intensive summer.
How did you come up with the idea of starting a brewery there?
I guess it was kind of a youth dream and in 2016 I concluded with my co-founder that it was 'now or never'. Beer is a fantastic product in many ways and having the opportunity to help develop a living beer culture in this country is a real treat. We are the first brewery in the region in over 100 years and the fact that we could establish the brewery on Marstrand island, a place that I really like, also helped me to take the decision to go for it.
How did you get in touch with the Dutch Chamber?
My wife Brigitte was the chairwoman of the DHCS (the Dutch Club in Stockholm) for a couple of years and I got to know the Chamber through her contacts.
What are the benefits of a Dutch Chamber membership for yourself and the brewery?
The Dutch Chamber is an excellent way for me to 'connect' with the Netherlands and Dutch business life again. And for the brewery it means we can we can reach out to more people and make them interested in quality craft beer.
Picture above: Louis Hedberg with his wife Brigitte who works with events and marketing at the brewery.
/Marion Norman
I was born in Gothenburg but I am now living with my Dutch wife Brigitte and daughter Sofia in Täby. After business studies at Handelshögskolan in Gothenburg (30 years ago!) I got my first job at Ericsson in the Netherlands. After a couple of years, I joined upcoming Nokia and I also spent some time in Austria before arriving in Stockholm in 2004. Since 2016 I run my own business as start-up entrepreneur and investor.
You are the co-founder of a brewery on the island of Marstrand. Please tell us more about Inlands Bryggeri.
Inlands is a craft beer brewery located on the Swedish west coast. Everything we do has a local historic touch and our labels tell tales of interesting people and events that once took place. The label of our "Anno 1621 Ljus Ale" even includes a reference to the Dutch who helped to build the city of Gothenburg. This beer is a celebration of the founding of the city almost 400 years ago.
We brew a full range of beer, from light lager to full blood double IPA and even a Porter. Our beer can be bought at Systembolaget (online as well) and at local restaurants and local shops (class II only).
We also organise frequent tastings and tours of the Brewery. If you are interested, check our calendar on www.inlandsbryggeri.se for dates. We are very active in the local community with all kind of events and activities and with Marstrand being a major tourist location we look forward to a very intensive summer.
How did you come up with the idea of starting a brewery there?
I guess it was kind of a youth dream and in 2016 I concluded with my co-founder that it was 'now or never'. Beer is a fantastic product in many ways and having the opportunity to help develop a living beer culture in this country is a real treat. We are the first brewery in the region in over 100 years and the fact that we could establish the brewery on Marstrand island, a place that I really like, also helped me to take the decision to go for it.
How did you get in touch with the Dutch Chamber?
My wife Brigitte was the chairwoman of the DHCS (the Dutch Club in Stockholm) for a couple of years and I got to know the Chamber through her contacts.
What are the benefits of a Dutch Chamber membership for yourself and the brewery?
The Dutch Chamber is an excellent way for me to 'connect' with the Netherlands and Dutch business life again. And for the brewery it means we can we can reach out to more people and make them interested in quality craft beer.
Picture above: Louis Hedberg with his wife Brigitte who works with events and marketing at the brewery.
/Marion Norman
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