Who is Rob van Liefland?
Bringing creative solutions to the healthcare sector is my business drive, but travelling to far away destinations with my wife and three sons, is fighting for the top #1 priority of things to do in life. After some studies in the healthcare sector I found my holy grail in bringing better healthcare closer to the patient against affordable pricing. In the early nineties I started a mobile medical servicing company together with my US business partner. We ran mobile MRI and CT- scanners in a full-service model at that time, including technicians and reading services. Later, because Holland being too small for our business, we expanded into the Nordics, including Estonia.
After having sold the business, I worked as a consultant for smaller businesses that needed an introduction to the healthcare arena. And more recently, I established Young Medical together with my business partner Arjan de Rijke, to serve hospitals with temporary and permanent modular facilities for the operating- and diagnostic departments. This year we e.g. design and deliver a minor injury facility for Edinburgh, a temporary operating theatre complex for Bergman Clinics in The Netherlands and a permanent operating theatre complex for the academic hospital in Malmö, Sweden. As we have great experience in building high care facilities, and because we are brand independent, hospitals trust our expertise and accept our advisory role in the creation of solutions to their needs.
What are your ambitions in Sweden?
We expect a growing position in Sweden, as most operating theatres in Sweden are aging and need refurbishment or renewal within the next years. In both situations we can help, either with bringing our temporary solutions or with building permanent facilities. Our experience learns that the Swedes are open to innovations and because we bring novelties from all over Europe, we are a well seen spokes partner. The price level in Sweden is quite good compared to Holland, thus producing our products (modules) in The Netherlands and shipping them to Sweden brings additional profits, nevertheless the transport cost.
What made you become a member of the Dutch Chamber?
Our business is built on partnerships and collaborations with many parties in- and outside the healthcare sector. With becoming a member of the Dutch Chamber, we expect to establish connections with experienced father landers to help us broaden our network in this beautiful country. We hope to meet with you all during one of the upcoming events this autumn.