Before coming to Sweden, I have been the Head of E-commerce for Signify in the Benelux for the consumer lighting part of our organisation. For those who don´t know Signify, it is the new company name of the 128 years old Philips Lighting. I also started my career at Signify in 2008 and have been in various positions, ranging from B2B, B2C and OEM, but always closely related to customers.
What made you accept this challenge in a new country?
First of all because it is Sweden. In 2007 I studied for half a year in Sweden and fell in love with the country. But next to the country it was the position and the challenge of going to a new culture abroad to see if I can unlock the potential of others here too. The position of Country Manager was the next step I was looking for. It has a much broader scope than my previous position and it's still at the company that I love to work for. Also, in Sweden my personal values of entrepreneurship, winning and customer focus can be put into practice.
What are your expectations with regards to the development of Signify in Sweden?
Our organisation is going through a big transformation. When I started in 2008 it was about the rise of functional LED lighting, but now we move into a company that delivers complete IoT connected systems & services, using light as a data collector that generates value beyond just illumination.
That journey brings so many new opportunities and innovations, like LiFi for example: fast, reliable internet via light. But also new business models as Light-as-Service and circular lighting. I want to drive that change and set-up an organisation and a strong team to captures these completely new revenue sources.
How can the Dutch Chamber support you in achieving your professional life goals?
The Dutch Chamber is of essential importance to a Dutch company in Sweden and to myself. Having a network around Sweden to have the voice of your company heard and learn from other successful organisations to drive growth, I do look forward to get involved with the Dutch Chamber and all it has to offer in the coming years.